Vietnam’s agricultural sector is thriving, with a strong focus on fruit exports. The country is in talks to export fresh passion fruit to the U.S. by next year, potentially generating $50-100 million annually. Passion fruit farming spans nearly 9,500 hectares, producing 190,000 tons annually, and exports to Australia are already established. In the first 11 months of 2024, fruit and vegetable exports reached $6.6 billion, a 27% year-over-year increase, with China accounting for 66.5% of exports and Europe leading in frozen passion fruit demand. Farmers in the Central Highlands are shifting from coffee to passion fruit cultivation due to higher profitability. Vietnam also exports 19 fresh fruit varieties and is exploring lychee exports to South Korea. These developments signify a shift toward diversified and profitable agricultural practices.

Key Data on Vietnam’s Agricultural Sector