The Agricultural and Processed Food Products Export Development Authority (APEDA) launched the BHARATI initiative on September 3, 2025, marking a pivotal step in India’s journey to strengthen its global footprint in the agri-food sector.
BHARATI—short for Bharat’s Hub for Agritech, Resilience, Advancement, and Incubation for Export Enablement—is designed to support 100 agri-food startups and drive India’s agri-food exports to $50 billion by 2030.
The launch ceremony witnessed participation from key leaders, including Union Minister for Commerce and Industry Piyush Goyal, Union Minister of Food Processing Industries Chirag Paswan, and UAE’s Minister of Foreign Trade Dr. Thani bin Ahmed Al Zeyoudi, underlining the initiative’s global relevance and alignment with India’s vision of Atmanirbhar Bharat and the Startup India program.
Objectives and Goals
- Boost agri-food exports to $50 billion by 2030
- Foster innovation through agri-tech startups
- Build resilience in supply chains and infrastructure
- Promote Indian agri-products globally through branding and quality standards
Key Strategies Driving BHARATI
- Support for Startups – Funding, mentorship, and incubation for 100 agri-food startups.
- Infrastructure Development – Stronger logistics and supply chain systems to cut costs and improve efficiency.
- Market Access – Expansion into new international markets via trade agreements and partnerships.
- Quality Standards – Adoption of global safety and quality benchmarks for exports.
- Research & Development – Investment in new technologies, products, and practices.
- Digital Platforms – Leveraging e-commerce and digital tools to connect with global buyers.
- Brand Promotion – Marketing campaigns showcasing India’s unique agri-food offerings.
- Training & Education – Farmer and entrepreneur training in production, processing, and marketing.
- Public-Private Collaboration – Partnerships with private sector players to scale resources.
- Financial Support – Access to capital, subsidies, and incentives for exporters.
Key Data Table: BHARATI Initiative Overview
| Aspect | Details |
|---|---|
| Launch Date | September 3, 2025 |
| Launched By | APEDA |
| Acronym | Bharat’s Hub for Agritech, Resilience, Advancement, and Incubation for Export Enablement |
| Primary Objective | Support 100 agri-food startups and boost agri-food exports |
| Export Target | $50 billion by 2030 |
| Alignment | Atmanirbhar Bharat & Startup India |
| Key Leaders Present | Piyush Goyal, Chirag Paswan, Dr. Thani bin Ahmed Al Zeyoudi |
| Focus Areas | Innovation, infrastructure, quality, market access, branding, R&D, training |
| Beneficiaries | Agri-food startups, farmers, entrepreneurs, exporters |
| Global Relevance | Strengthens India’s role in international agri-food trade |
Monitoring and Evaluation
A robust monitoring framework will be set up to track progress toward the $50 billion export target. Regular evaluations will ensure strategies remain adaptive to market dynamics and global trade conditions.
Conclusion
The BHARATI initiative is not just a policy milestone—it is a transformative platform for startups, farmers, and exporters alike. By integrating innovation, quality, and global market access, the initiative positions India as a global hub for agri-food trade, while fostering economic growth and resilience in line with the vision of Atmanirbhar Bharat.
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