In a significant boost to India’s export landscape, the government has unveiled a new scheme to support Micro, Small, and Medium Enterprises (MSMEs) in expanding their presence in international markets. This initiative, anchored under the Export Promotion Mission (EPM) introduced in the Union Budget, aims to ease product registration costs and provide holistic assistance to MSMEs seeking global opportunities.

Government’s Push for Global MSME Integration

Union Commerce and Industry Minister Piyush Goyal recently highlighted the government’s commitment to promoting Indian MSMEs as global players. “If any MSME needs to register a product globally, the government will support the entire cost,” he assured, underlining the scheme’s focus on first-time exporters and new product launches.

This scheme is strategically aligned with the broader vision of making India a manufacturing and export powerhouse, especially through value-added exports and international branding.

---

Key Highlights of the MSME Export Promotion Scheme

Aspect	Details
Scheme Objective	Assist MSMEs with product registration in international markets
Cost Coverage	100% cost borne by the government for first-time exporters
Launched Under	Export Promotion Mission (EPM)
Key EPM Components	Credit facilitation, e-commerce support, overseas warehousing, branding
Focus Area	Value-added exports and creation of global brands
Example Campaign	Potential global marketing campaigns for Indian rice and other key products
MSME Export Contribution	40%+ of India’s total exports
2024-25 Export Figures	$825 billion (up from $778 billion in 2023-24)
Trade Policy Context	Multiple FTAs signed; new ones in negotiation

---

Strategic Implications

• Global Market Entry: By eliminating registration costs, MSMEs will find it easier to enter regulated international markets.
• Enhanced Competitiveness: Support for branding and overseas warehousing will allow Indian products to compete effectively on a global stage.
• Export Growth: With exports already crossing $825 billion, the push toward value-added products will further strengthen India’s export profile.

---

Conclusion

India’s new MSME export support scheme demonstrates a clear shift in policy towards inclusive and scalable export growth. By removing entry barriers and incentivizing quality, value-added production, the initiative is poised to uplift the country’s MSME sector, both in terms of revenue generation and global visibility.

As Minister Goyal emphasized, “India must now focus on exporting not just commodities but brands.” This forward-looking approach could well redefine India’s global trade dynamics in the coming decade.