Changan, one of China’s leading automakers, is making an assertive push into the European market with a strategic blend of local manufacturing and aggressive sales expansion. The company’s latest plans include setting up a European production facility, targeting multiple new markets, and expanding its global EV sales footprint.
Below is a structured overview of Changan’s European strategy:
Key Strategic Moves by Changan in Europe
| Category | Details |
|---|---|
| Factory Plans | Evaluating sites for a new manufacturing plant in Europe |
| Local Production Commitment | Strong focus on producing vehicles locally for the European market |
| Initial Model Launch | Deepal S07 electric SUV to launch in the UK; deliveries expected in September |
| Target Markets (2025) | Entry into 10 European markets focusing on electric vehicles |
| Global Sales (2024) | Ranked 16th globally with 2.2 million vehicles sold |
| Overseas Sales (2023) | 600,000 vehicles sold outside China |
| Overseas Sales Goal (2024) | Increase overseas sales to 1 million vehicles |
| Competitor Activities | – BYD building plant in Hungary – Chery partnering with Ebro in Spain |
| Market Challenges | EU tariffs on Chinese EVs; competition from other Chinese brands |
Strategic Goals & Positioning
- Localized Manufacturing: Changan aims to reduce costs and avoid EU tariffs by building a European production base—mirroring the strategies of competitors like BYD and Chery.
- Aggressive Market Penetration: Entry into 10 European countries shows Changan’s intent to establish a pan-European presence rapidly.
- EV-Centric Approach: By focusing on electric models like the Deepal S07, Changan is aligning with Europe’s green mobility shift and regulatory preferences.
- Ambitious Sales Growth: Boosting overseas sales from 600,000 to 1 million in just one year signals confidence in product acceptance and infrastructure readiness.
Conclusion
Changan’s entry into Europe is not just another international expansion—it reflects a calculated long-term strategy combining local production, competitive pricing, and EV leadership. Despite regulatory headwinds like EU tariffs, the company’s approach is aligned with the evolving demands of the European automotive market. With its Deepal brand and the planned European factory, Changan is preparing to become a significant player in the region’s electrified future.
Glottis Limited 
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